Leadership Team

Executive Team

  • Josh Bruni

    Josh Bruni brings 20 years of proven success in building international brands and supercharging growth through predictable and scalable data-driven marketing and e-commerce models. As an entrepreneur and executive, he has built and led strategy for consumer brands across multi-billion-dollar categories, including fashion & apparel, footwear, health & wellness, food & beverage, and tech. Josh has drawn on his entrepreneurial and direct-to-consumer expertise throughout his career to lead growth at large brands such as Pacsun, NordicTrack, 7 For All Mankind, Reckitt Benckiser,, and others. His business building track record also includes launching, leading and coaching many startups, including Lendio, Altra Footwear and TeeFury.
  • Dimitry Serov

    Founder and CPO and President of the Company, Dimitry Serov is responsible for Product Development, including Innovation, Manufacturing, R&D and Supply Chain. Dimitry holds a diploma from St. Petersburg’s College of Economics and Business Management which he obtained in 2003. Mr. Serov has held various sales and executive management positions in the automotive sector with BMW, Mercedes Benz and Audi. Dimitry’s involvement with the technology has been instrumental in facilitating the adaptation of the original Aires technology into its current consumer-oriented form.
  • Vitaliy Savitsky

    Mr. Savitsky is an iBBA graduate from Schulich School of Business with 15 years of experience in capital markets, mostly with Canaccord Genuity in institutional equity research covering small and large cap technology stocks. Mr. Savitsky has implemented and designed business development strategies and successful business models for a variety of industries and businesses. Vitaliy has built out the Business Development department at the fintech startup Soundays partnering up with JP Morgan Chase, Visa, Mastercard, Amazon and eBay. He then founded and successfully sold, a Toronto-based Costco Wholesale grocery delivery business.
  • Grant Pasay

    Grant has 20+ years of experience as a marketing copywriter and creator of Investor Relations content for public and private companies across 60+ sectors. He started his career in 1999 when he co-founded a digital marketing company in the early days of the Internet. Grant has written and developed investor relations assets, corporate communications and marketing copy and campaigns for companies in Canada, the US and Europe. Grant earned degrees with distinction in Psychology and Education from the University of Calgary and has taught writing in continuing education programs at the University of BC and Simon Fraser University.