To Our Shareholders,
2024 was the year we turned momentum into movement.
It marked our third consecutive year of aggressive growth — and our most significant leap yet. We didn’t stumble into that performance. We built it with intention, intensity, and a long-term strategy that’s just beginning to reveal its potential.
We made bold investments — in high-credibility partnerships, in brand visibility, and in the infrastructure required to lead. That growth wasn’t fueled by short-term tactics or cost-cutting. It was earned by making the right moves early, and making them at scale. We invest ahead of the curve — not to win quarters, but to win decades.
The result? Record-breaking revenue, rising consumer adoption, and validation from some of the most elite institutions and athletes in the world. But the bigger story is what those results represent: the early innings of a category-defining company building a future the market doesn’t fully see yet — but soon won’t be able to ignore.
We’re not here to fight for share in someone else’s space. We’re here to shape the environment — literally. Our products don’t just block signals; they tune the invisible layer of modern life to support human biology. And our mission isn’t to sell gadgets — it’s to build the biological infrastructure for the 21st century.
Of course, vision alone doesn’t build companies. That’s why 2024 was also about laying a durable foundation — operational infrastructure, systems, leadership, and partnerships that give us leverage as we scale.
And while we remain unapologetically committed to speed and growth, we are equally committed to discipline. We’re sharpening our fundamentals, improving margins, and aligning our operations to ensure that the platform we’re building is not only category-leading — but category-dominant.
We’re not optimizing for optics. We’re optimizing for staying power. Improving fundamentals isn’t a signal that we’re pulling back — it’s how we make sure we have the fuel to go the distance.
This is a long game. We know what we’re building. We know what it’s worth. And we know what it takes to win.
Thank you for your belief in what we’re doing — and for standing with us as we shape what’s next.
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Josh Bruni
Chief Executive Officer
American Aires Inc.